Importance of an appealing commercial exterior
What are the most important aspects of attracting customers to your business? Customer service? Doing great work? Offering great products? All those things are important, but business owners often don’t consider the role of elevation appeal in attracting and retaining customers.
Your commercial building’s exterior/elevation or storefront is one of the most influential marketing tools. It’s usually potential customers’ first and foremost image of your business and your first chance to create a favourable impression in their minds.
According to a survey, more than two-thirds of customers decided not to visit a business based solely on its appearance on the street. In addition, 95% of customers’ decisions were influenced by the business’s external appearance, and 52% avoided a store because of its dirty exterior appearance. 39% didn’t even enter a store that didn’t look like a place they would normally shop.